Welcome to a new year! As everyone in the dental community plans for 2023 we often look forward to recognizing and preparing for new and continued trends. It’s no secret that cosmetic dentistry is a current area of growth in dentistry. It’s a specialized sector of dental health with a high level of interest from patients and high profit margins for dental professionals.
Fortunately, it looks like the popularity of cosmetic dentistry is not only here to stay, but will continue to grow this next year. We at SourceClub have compiled a list of 5 cosmetic dental trends to be prepared for in 2023.
- Teeth Whitening
- Dental Veneers
- Gum Contouring
- Complete Smile Makeovers
01: Teeth Whitening – Brighter. Whiter. Better.
For those of us who’ve spent too much time chugging coffee and red wine, there’s no better way to restore your pearly whites than with a little teeth whitening action. While there are plenty of over the counter solutions, it looks like professional teeth whitening is here to stay.
Professional teeth whitening is faster, longer-lasting, and less time consuming than other whitening options. For this reason, we anticipate this market continuing to grow. Here is a great study summary and overview that highlights the growth of the Teeth Whitening Industry.
02: Invisalign & the Clear Alignment Market – “Smile More Confidently”
Metal braces are so last century. These days, it’s all about the clear aligner system that’s virtually invisible and way more comfortable to wear. The popularity of Invisalign (and its alternatives) is not surprising amongst the dental community. Everyone seems to be offering this cosmetic option, and if you don’t, you should!
According to Grand View Research’s report on the clear alignment market we can expect around a 29.9% compound annual growth rate (CAGR) in 2023 and beyond.
03: Dental Veneers – Hello Hollywood!
With the comprehensive technology dental veneers allows, consumers can essentially treat chipped, discolored, misshapen and even somewhat misaligned teeth with one solution. Its universal appeal and wide range of results makes this cosmetic dental trend one that is here to stay.
The Dental Veneer market is expected to continue to grow at a CAGR of around 6.9% according to Future Market Insights and have an annual market value of $5.3 Billion by 2032.
04: Gum Contouring – Get the gumline of your dreams
Gum contouring, the dental procedure that involves reshaping the gum tissue to create a more symmetrical and aesthetically pleasing gum line, is more of an emerging trend. This procedure can be done through the use of a laser or a scalpel, and may be performed for cosmetic reasons or to improve oral health by reducing the risk of gum disease.
One of the more invasive and specialized cosmetic treatments on our list, we are seeing potential for growth in this market. With most dental community market experts continuing to see the impact of “quality of life” procedures and “emotional dentistry” taking a foothold in upcoming years, gum contouring is likely to be in the mix. People want to feel good about their smile and are taking an increased interest in oral health. Gum contouring procedures addresses both of those desires.
05 Complete Smile Makeovers – A makeover that will have you grinning from ear to ear
The full star treatment, the complete smile makeover, combines many of the other trends we discussed in one effort. While more invasive, expensive, and time consuming, we anticipate that individuals will see the appeal of taking care of whitening, straightening, new tooth shape, and other cosmetic aspects of their smile being revamped in one effort. This “all or nothing” trend is expected to emerge as a key piece of many practices’ cosmetic offerings.
One thing is for certain as we prepare for 2023, dentistry and specifically cosmetic dentistry will continue to be important to consumers. Make sure that you’re ready to succeed and meet your patients expectations as we take on the year!